Content that ranks — and gets quoted by AI
Search is two problems now: showing up on Google, and being the answer an AI assistant gives. We write and structure for both.
- Optimised for search and AI answers
- Two-front
- Every piece written to a research brief
- Briefed
- Technical crawl and fix cycle
- Monthly
What the team actually does
Editorial production
Research briefs, drafting, subject-matter review and publishing on a calendar you can hold us to.
Technical SEO
Crawl health, index coverage, Core Web Vitals, internal linking, canonical hygiene and structured data, reviewed monthly.
Answer-engine optimisation
Question-shaped headings, direct 40–60 word answers, entity clarity, FAQ and Organization schema — the things that decide whether an AI assistant cites you or a competitor.
Localisation
Translation and cultural adaptation with hreflang done correctly, so international pages compete instead of cannibalising.
Campaign operations
Landing pages, UTM discipline, email builds and the unglamorous execution layer under a marketing calendar.
Reporting that connects to revenue
Rankings and traffic are inputs. The report ends at pipeline, because that is the number your board asks about.
What is included
- Keyword and question-intent research
- Editorial calendar and research briefs
- Drafting, editing and publishing
- Monthly technical SEO audit and fixes
- Structured data implementation
- Monthly performance report tied to pipeline
Channels
- CMS
- Search Console
- Analytics
- Email platform
- Social
Tools we work in
- Next.js
- WordPress
- Webflow
- Ahrefs
- Semrush
- Search Console
- Looker Studio
Your instance, your data, named accounts. If your stack is not listed, we learn it — the tool is rarely the hard part.
Service-level targets
| Metric | Target |
|---|---|
| Publishing calendar adherence | ≥ 95% |
| Indexed rate of published pages | ≥ 95% |
| Core Web Vitals — pages passing | ≥ 90% |
| Structured data errors | 0 |
Targets, not guarantees. Your current performance is measured in week one and the agreed target is written into your contract.
Questions about this service
If yours is not here, email us. A person answers, usually the same day.
AI assists with research and first drafts; a human writes, a subject-matter reviewer checks and a named editor signs off. Unreviewed generated content is the fastest way to lose the rankings you are paying for.
Let's talk about content, seo & digital ops
Half an hour to walk through the job, then a written scope with volumes, targets and a price. Yours whether or not we work together.